Post by account_disabled on Dec 2, 2023 5:17:39 GMT -5
For anyone who works in the Content Marketing field, you may have used many indicators to evaluate the effectiveness of produced content. To continue the strategy of doing Content Marketing to be better for sure. In general, we may look at indicators in terms of access and visibility. For example, the amount of traffic, Click Trough Rate, Engagement, Reach and Shares, these are just some of the indicators currently available. And it is still not very comprehensive in evaluating the quality of content. Therefore, we should try using other additional indicators to be more consistent with the goals that the business wants to reach. Today, STEPS Academy is introducing new indicators that will help everyone evaluate content more accurately to see which content does well.
Which content still has blind spots? Including how strategies should be devised to develop content to meet Phone Number List the needs of target groups and generate more sales using the following 5 indicators. 1.Returning Visitors (the same group of visitors who return to view content on the website again) In general, the target audience must see our content several times before deciding to buy it. Therefore, we should always strategize how to retain people who have previously come to read our content. So that they will decide to buy one day because the factor behind this is that when anyone comes to read the content on our website repeatedly, that person will begin to trust and will gradually open their minds to the products and services that we will provide.
Present more. We should also analyze what kind of content is likely to keep the target audience interested. By analyzing multiple content together We can use Google Analytics to see the percentage of Returning Visitors that come in each day. It makes it possible to know which content attracts the same audience to read. Based on the date the content was posted on the website. The method is 1. Let us enter Google Analytics. 2. Look at the Audience section. 3.Click on Behavior 4. Select New vs. Returning Visitors. New Visitors are new visitors who have just visited our website. Returning Visitors are people who have already visited our website. Picture from Semrush In addition, if we put the URL link of each content into Google Analytics, the system will process numbers to determine which content has better response.
Which content still has blind spots? Including how strategies should be devised to develop content to meet Phone Number List the needs of target groups and generate more sales using the following 5 indicators. 1.Returning Visitors (the same group of visitors who return to view content on the website again) In general, the target audience must see our content several times before deciding to buy it. Therefore, we should always strategize how to retain people who have previously come to read our content. So that they will decide to buy one day because the factor behind this is that when anyone comes to read the content on our website repeatedly, that person will begin to trust and will gradually open their minds to the products and services that we will provide.
Present more. We should also analyze what kind of content is likely to keep the target audience interested. By analyzing multiple content together We can use Google Analytics to see the percentage of Returning Visitors that come in each day. It makes it possible to know which content attracts the same audience to read. Based on the date the content was posted on the website. The method is 1. Let us enter Google Analytics. 2. Look at the Audience section. 3.Click on Behavior 4. Select New vs. Returning Visitors. New Visitors are new visitors who have just visited our website. Returning Visitors are people who have already visited our website. Picture from Semrush In addition, if we put the URL link of each content into Google Analytics, the system will process numbers to determine which content has better response.